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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
60-120 min1-3 hWochen bis Monate je Goal1-4 Wochen
Participantsdifferent
3-82-83-101-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogGap Matrix, Action Plan, Risk NotesGoals, Idea bank, Step-project list, Tasks, Learning reportsExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
StrategyAnalysisPlanning
RoadmapOutcomesPlanningExperiments
ExperimentsGrowthAnalyticsValidation
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