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| Criterion |  Growth Flywheel |  Growth Funnel Analysis |  Agile ROAM Board |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 60-120 min | 1-3 h | 20-40 min initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 3-8 | 1-5 | 3-15 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | ROAM Board, Owner List | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | AnalyticsConversionGrowth | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation |