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Selected:FlywheelFunnel AnalysisATAM (Architecture Tradeoff Analysis Method)Architecture Communication Canvas
| Criterion |  Growth Flywheel |  Growth Funnel Analysis |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 60-120 min | 1-3 h | Several meetings plus preparation and analysis; total effort depends on scope | 60-120 min |
Participantsdifferent | 3-8 | 1-5 | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | GrowthRetentionConversion | AnalyticsConversionGrowth | ArchitectureQualityRiskTradeoffsStakeholders | ArchitectureCommunicationStakeholdersCanvas |