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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
60-120 min45-90 min1-5 Tage1-5 Tage
Participantsdifferent
3-83-12NutzertrafficNutzertraffic
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogForce Field Map, Change Levers, Risk NotesInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
GrowthRetentionConversion
ChangeDecisionStrategy
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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