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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min5-15 min1-5 TageMultiple workshops over several weeks
Participantsdifferent
3-81-5Nutzertraffic2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepLanding Page, Conversion Data, Learning SummaryHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
StartupValidationCompetition
ValidationConversionMarketing
GrowthBehaviorRetention
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