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| Criterion |  Growth Flywheel |  Business Strategy 5-Minuten VC-Check |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 60-120 min | 5-15 min | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 3-8 | 1-5 | 1-6 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | StartupValidationCompetition | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |