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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
60-120 min2-6 hMultiple workshops over several weeks1-3 h
Participantsdifferent
3-83-82-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogFault Tree, Critical Paths, Cause Hypotheses, Control ActionsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
RiskRoot causeSafety
GrowthBehaviorRetention
AnalyticsConversionGrowth
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