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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min1-5 Tage30-60 min1-5 Tage
Participantsdifferent
3-8Nutzertraffic1-5Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogClick Data, Interest Signal, Learning DecisionCompleted Experiment Canvas, Success MetricInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandGrowth
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