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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-5 Tage45-90 min45-60 min
Participantsdifferent
3-8Nutzertraffic2-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogClick Data, Interest Signal, Learning DecisionAssumption List, Critical Assumptions, Learning PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandDiscovery
AssumptionsRiskDecisionDiscovery
AssumptionsRiskExperimentsValidation
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