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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumLowLowMedium
Timedifferent
60-120 min30-60 min1-5 Tage60-90 min
Participantsdifferent
3-81-5Nutzertraffic3-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success MetricInterest Metrics, Conversion Signal, Learning NotePrioritization Canvas, Hypothesis Backlog
Tagsno overlap
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandGrowth
ExperimentsPrioritizationDiscoveryHypothesis
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