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| Criterion |  Growth Flywheel |  Facilitation Expectation Mapping |  Growth A/B Testing |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 60-120 min | 45-90 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 3-8 | 3-12 | 1-6 | 4-12 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Expectation Map, Alignment Notes, Agreements | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GrowthRetentionConversion | AlignmentStakeholdersTeam | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation |