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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-4 Wochen20-35 minMultiple workshops over several weeks
Participantsdifferent
3-85-201-52-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineTest Card with a pre-set thresholdHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
ExperimentsValidationDiscoveryHypothesis
GrowthBehaviorRetention
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