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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-4 Wochen1-5 TageMultiple workshops over several weeks
Participantsdifferent
3-85-20Nutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineInterest Metrics, Conversion Signal, Learning NoteHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
ValidationExperimentsDemandGrowth
GrowthBehaviorRetention
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