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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min30-90 min20–45 min1-3 h
Participantsdifferent
3-81-6Small cross-functional group1-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDecision Tree, Option Map, Assumption ListRisk list, Mitigation plan, Assumption logFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
DecisionTreeOptions
RiskDecisionFailurePlanning
AnalyticsConversionGrowth
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