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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHighLowHigh
Timedifferent
60-120 min2-6 h1-5 Tage1-4 Wochen
Participantsdifferent
3-83-8Nutzertraffic1-6
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogCurrent Reality Tree, Core Problems, Intervention IdeasInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
Systems thinkingRoot causeConstraintsCausality
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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