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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowMediumLow
Timedifferent
60-120 min45-90 min1-3 h1-2 h
Participantsdifferent
3-82-81-52-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanFunnel report, Drop-off analysis, Optimization hypothesesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
AnalyticsConversionGrowth
StrategyDecisionAssumptionsHypothesis
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