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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min45-90 min60-120 min1-3 h
Participantsdifferent
3-82-82-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
Theory of ConstraintsAssumptionsSystems thinking
AnalyticsConversionGrowth
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