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| Criterion |  Growth Flywheel |  Product Discovery Assumption Mapping |  Growth Hooked Model |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 60-120 min | 45-60 min | Multiple workshops over several weeks | 1-5 Tage |
Participantsdifferent | 3-8 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Assumption map, Test backlog, Risk ranking | Hooked loop, Trigger map, Reward design, Ethics check | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthRetentionConversion | AssumptionsRiskExperimentsValidation | GrowthBehaviorRetention | ValidationExperimentsDemandGrowth |