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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
60-120 min45-60 min60-120 min1-4 Wochen
Participantsdifferent
3-82-82-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption map, Test backlog, Risk rankingConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskExperimentsValidation
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsGrowthAnalyticsValidation
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