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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min30-90 minMultiple workshops over several weeks1-3 h
Participantsdifferent
3-83-122-81-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAffinity Size Map, Grouped Estimates, Unclear ItemsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
EstimationBacklogRelative sizing
GrowthBehaviorRetention
AnalyticsConversionGrowth
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