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| Criterion |  Growth Flywheel |  Growth A/B Testing |  Business Strategy SWOT Analysis |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 60-120 min | 1-4 Wochen | 30-60 min | 1-3 h |
Participantsdifferent | 3-8 | 1-6 | 3-12 | 1-5 |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary | SWOT matrix, Strategic options, Action list | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation | StrategyAnalysisMarketPositioning | AnalyticsConversionGrowth |