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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
60-120 min1-4 Wochen30-90 min45-60 min
Participantsdifferent
3-81-63-122-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summaryAffinity Size Map, Grouped Estimates, Unclear ItemsAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
EstimationBacklogRelative sizing
AssumptionsRiskExperimentsValidation
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