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| Criterion |  UX Research First-click Testing |  Product Discovery Wizard of Oz Test |  UX Research Tree Testing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 1-2 Tage | 2-10 Tage | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 10-30 | 5-20 Nutzer | Based on research question | 3-10 Kunden |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Prototype Learnings, Manual Effort Notes, Risk List | Findability Metrics, Path Analysis, Revised IA | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | UXNavigationFindabilityValidation | PrototypeValidationMVP | Information architectureNavigationFindability | MVPValidationServiceDiscovery |