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| Criterion |  UX Research First-click Testing |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 30-60 min je Interview | 30–60 min per interview | 1-4 Wochen |
Participantsdifferent | 10-30 | 5-12 Interviews | 1 participant per interview | 3-10 Kunden |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | UXNavigationFindabilityValidation | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery |