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| Criterion |  UX Research First-click Testing |  Innovation Morphological Analysis |  Innovation Contradiction Analysis |
|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 60-120 min |
Participantsdifferent | 10-30 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | UXNavigationFindabilityValidation | IdeationInnovationCreativity | ContradictionsInnovationProblem solving |
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