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| Criterion |  UX Research First-click Testing |  Product Discovery Landing Page Test |  UX Research Usability Testing |  UX Research Tree Testing |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-5 Tage | 1-2 h je Session | 1-2 Tage |
Participantsdifferent | 10-30 | Nutzertraffic | Based on research question | Based on research question |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Landing Page, Conversion Data, Learning Summary | Usability Issues, Severity List, Recommendations | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | UXNavigationFindabilityValidation | ValidationConversionMarketing | ValidationUXPrototype | Information architectureNavigationFindability |