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| Criterion |  UX Research First-click Testing |  Product Discovery Landing Page Test |  Growth Hooked Model |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-5 Tage | Multiple workshops over several weeks | 60-120 min |
Participantsdifferent | 10-30 | Nutzertraffic | 2-8 | 3-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Landing Page, Conversion Data, Learning Summary | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | UXNavigationFindabilityValidation | ValidationConversionMarketing | GrowthBehaviorRetention | GrowthRetentionConversion |