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Criterion
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Purposedifferent
When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-2 Tage1-3 Wochen3-14 Tage1-2 Tage
Participantsdifferent
10-305-12 Interviews50+Based on research question
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Click Heatmap, Success Rate, Design RecommendationsJob Stories, Outcome Statements, Opportunity ListSurvey Results, Charts, Segment InsightsFindability Metrics, Path Analysis, Revised IA
Tagsno overlap
UXNavigationFindabilityValidation
CustomerOutcomesNeeds
QuantitativeResearchValidation
Information architectureNavigationFindability
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