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Criterion
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-2 Tage1-3 WochenWochen bis Monate je LernzyklusStunden bis wenige Tage
Participantsdifferent
10-305-12 Interviews2-81-4
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Click Heatmap, Success Rate, Design RecommendationsJob Stories, Outcome Statements, Opportunity ListHypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
UXNavigationFindabilityValidation
CustomerOutcomesNeeds
LeanStartupValidationMVP
ValidationDemandMVP
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