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| Criterion |  UX Research First-click Testing |  Product Discovery Jobs to Be Done |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 1-2 Tage | 1-3 Wochen | 45-60 min | 1-4 Wochen |
Participantsdifferent | 10-30 | 5-12 Interviews | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Job Stories, Outcome Statements, Opportunity List | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | UXNavigationFindabilityValidation | CustomerOutcomesNeeds | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |