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Criterion
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-2 TageMultiple workshops over several weeks1-3 h60-120 min
Participantsdifferent
10-302-81-53-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Click Heatmap, Success Rate, Design RecommendationsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
UXNavigationFindabilityValidation
GrowthBehaviorRetention
AnalyticsConversionGrowth
GrowthRetentionConversion
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