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| Criterion |  UX Research First-click Testing |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 10-30 | 2-8 | 3-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | SWOT matrix, Strategic options, Action list |
Tagsno overlap | UXNavigationFindabilityValidation | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | StrategyAnalysisMarketPositioning |