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| Criterion |  UX Research First-click Testing |  Growth Funnel Analysis |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 1-2 Tage | 1-3 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 10-30 | 1-5 | 3-8 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | UXNavigationFindabilityValidation | AnalyticsConversionGrowth | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |