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Criterion
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitysame
LowLowLowLow
Timedifferent
1-2 Tage1-2 h45-90 min20-35 min
Participantsdifferent
10-302-82-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Click Heatmap, Success Rate, Design RecommendationsDIBB document, Belief list, Bet list, Learning reportAssumption List, Critical Assumptions, Learning PlanTest Card with a pre-set threshold
Tagsno overlap
UXNavigationFindabilityValidation
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
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