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Criterion
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighMediumLow
Timedifferent
2-4 h1-4 Wochen45-60 min1-5 Tage
Participantsdifferent
2-61-62-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Family Tree Diagram, Pattern Notes, Systemic MeasuresExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
Root causePatternsIncidentSystemic
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
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