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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage30-60 min je Interview1-5 Tage25-40 min
Participantsdifferent
Nutzertraffic5-12 InterviewsNutzertraffic1-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionProblem Evidence, Risk Notes, Customer SegmentsInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tags1 shared
ValidationExperimentsDemandDiscovery
DiscoveryInterviewsValidation
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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