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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage45-90 min1-5 Tage30-60 min
Participantsdifferent
Nutzertraffic3-8Nutzertraffic1-5
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionImpact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning NoteCompleted Experiment Canvas, Success Metric
Tagsno overlap
ValidationExperimentsDemandDiscovery
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
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