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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-5 Tage30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
Nutzertraffic1-51-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Click Data, Interest Signal, Learning DecisionCompleted Experiment Canvas, Success MetricExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tags2 shared
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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