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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage1-2 h45-90 min1-2 h
Participantsdifferent
Nutzertraffic4-122-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionAlignment Map, Open Issues, Decision QuestionsAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ValidationExperimentsDemandDiscovery
AlignmentStakeholdersStrategyFacilitation
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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