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| Criterion | ![]() Product Discovery Experiment Canvas | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Concierge MVP | ![]() UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 1-4 Wochen | 2-4 h |
Participantsdifferent | 1-5 | 3-10 | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Completed Experiment Canvas, Success Metric | Customer Journey Canvas, Pain Points, Experience Opportunities | Concierge Learnings, Service Blueprint, MVP Risks | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | JourneyCustomerService designCanvas | MVPValidationServiceDiscovery | JourneyServiceService design |



