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Criterion
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-3 h30-60 min1-2 h
Participantsdifferent
3-122-103-124-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Expectation Map, Alignment Notes, AgreementsPESTLE Map, External Risks, Strategic QuestionsSWOT matrix, Strategic options, Action listAlignment Map, Open Issues, Decision Questions
Tagsno overlap
AlignmentStakeholdersTeam
StrategyMarketAnalysis
StrategyAnalysisMarketPositioning
AlignmentStakeholdersStrategyFacilitation
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