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| Criterion |  Facilitation Expectation Mapping |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview | 30–60 min per interview | 1-2 h |
Participantsdifferent | 3-12 | 5-12 Interviews | 1 participant per interview | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Expectation Map, Alignment Notes, Agreements | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AlignmentStakeholdersTeam | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersStrategyFacilitation |