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Criterion
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min30-60 min je Interview1-2 h Setup, laufend1-5 Tage
Participantsdifferent
3-125-12 Interviews2-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Expectation Map, Alignment Notes, AgreementsInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning Decision
Tagsno overlap
AlignmentStakeholdersTeam
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
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