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| Criterion |  Agile Example Mapping |  Agile Specification by Example |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 60-90 min pro Feature | 1-3 h | 2-4 h |
Participantsdifferent | 3-7 | 3-6 | 3-10 | 4-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Example Map, Acceptance Criteria, Open Questions | Example Table, Acceptance Tests | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Behavior-Driven DevelopmentRequirementsExamplesRefinement | AgileRequirementsExamplesBehavior-Driven Development | JourneyCustomerService designCanvas | JourneyServiceService design |