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| Criterion |  Agile Example Mapping |  UX Research Customer Journey Mapping |  Agile Specification by Example |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 2-4 h | 60-90 min pro Feature | 1-3 h |
Participantsdifferent | 3-7 | 4-10 | 3-6 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Example Map, Acceptance Criteria, Open Questions | Journey Map, Pain-point List, Opportunity Backlog | Example Table, Acceptance Tests | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Behavior-Driven DevelopmentRequirementsExamplesRefinement | JourneyServiceService design | AgileRequirementsExamplesBehavior-Driven Development | JourneyCustomerService designCanvas |