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Criterion
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-8 h30–60 min per interview1-3 h2-4 h
Participantsdifferent
5-121 participant per interview3-104-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Event Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Themes, Insight SummaryCustomer Journey Canvas, Pain Points, Experience OpportunitiesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Domain-Driven DesignEventsDiscoveryWorkshop
QualitativeResearchCustomerDiscovery
JourneyCustomerService designCanvas
JourneyServiceService design
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