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Criterion
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-8 h1-3 h0.5-2 Tage2-4 h
Participantsdifferent
5-123-106-124-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Event Timeline, Ubiquitous Language, Boundaries, Open QuestionsCustomer Journey Canvas, Pain Points, Experience OpportunitiesService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Domain-Driven DesignEventsDiscoveryWorkshop
JourneyCustomerService designCanvas
Service designOperationsJourneyBlueprint
JourneyServiceService design
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