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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowLowMedium
Timedifferent
60-120 min30–60 min per interview45-90 min30-60 min je Interview
Participantsdifferent
2-81 participant per interview2-85-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterview Notes, Themes, Insight SummaryAssumption List, Critical Assumptions, Learning PlanInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
QualitativeResearchCustomerDiscovery
AssumptionsRiskDecisionDiscovery
DiscoveryInterviewsOpportunityCustomer
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