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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min3-14 Tage1-5 Tage45-60 min
Participantsdifferent
2-850+Nutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsSurvey Results, Charts, Segment InsightsInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
QuantitativeResearchValidation
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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