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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min1-5 Tage1-5 Tage45-60 min
Participantsdifferent
2-8NutzertrafficNutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionAssumption map, Test backlog, Risk ranking
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
AssumptionsRiskExperimentsValidation
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